Steel Blue’s pink boots supporting Kiwis with incurable breast cancer

Leading safety boot manufacturer, Steel Blue, has partnered with breast cancer support organisation, Sweet Louise, donating $10 for every pair of pink ladies fit boots sold in New Zealand.

Steel Blue CEO Garry Johnson praised the work of Sweet Louise: “We are investing in lives and helping people in a very practical way through our partnership with Sweet Louise. The work they do to support those with terminal breast cancer and their families is absolutely critical. New Zealand is an important part of the Steel Blue story with the leather from our boots predominantly sourced here and we are glad for the opportunity to be able to reinvest in the community.”

Sweet Louise provides support and community to those diagnosed with incurable breast cancer. Their support coordinators are experienced in oncology and palliative care and are there to give individual assistance to those with a terminal diagnosis.

They also provide an opportunity for connection with social events, meetings, and an active online support group. Finally, Sweet Louise helps in very practical ways providing a range of vouchers for everything from petrol and groceries to family trips and other fun activities to give people joy in a very hard time.

“Health and safety are in our DNA, as is the will to help our mates. Our partnerships with organisations like Sweet Louise are a source of pride, and it feels good to know our boots, which support those on the job, are also helping support those in need.”

“I hope that our pink boots can also help raise awareness for breast cancer care more broadly. The striking nature of bright pink work boots provides a perfect starting point for conversations about breast cancer. We also include shower tags in the packaging with our boots showing women how to conduct a breast self-check as an early diagnosis can make a huge difference in survival outcomes,” Garry Johnson added.

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