Fundraising guide
Download our Fundraising Guide for fundraising ideas, tip and advice on how to get started and lots in information on where your money goes and the difference you will make.
Download the Fundraising Guide
Easy ways to make your fundraiser a sweet success!
The more money you raise, the more support you’ll be able to provide to people facing incurable breast cancer. Over the years, we’ve found these great tips will help you make the most of your fundraising:
Sell it!
Check out the Sweet Louise logos and resources below to make your event look great. You'll also find below stories and videos to inspire your supporters.
If you think you’ll need something more, contact us on 0800 793 385 or email info@sweetlouise.org.nz and we’ll do everything we can to help!
Shout about it
A bit of buzz always helps get the support rolling in. Tell your family, friends and colleagues what you’re doing by email and on social media. Let people know what Sweet Louise do and tell them why you personally want to raise funds for our work – you’ll inspire people to support you!
You could try asking your local newspaper or radio station for a shout-out as well. If you would like support with approaching your local media, get in touch with us at info@sweetlouise.org.nz
Ask your employer
Some organisations will match your personal donations or money you raise for charity. It’s an easy way to double your money. Check with your employer or HR department to find out if that’s something they’ll offer.
Get social
Post about your fundraising on social media – and make sure you tag @sweetlouiseNZ on Facebook and Instagram! We’d love to see your photos and updates. Here are a few key hashtags you could use in your posts: #sweetlouise #breastcancerawareness #breastcancerawarenessmonth #advancedbreastcancer #metastaticbreastcancer
Help is at hand!
If you need any further help or support, please email info@sweetlouise.org.nz or call on 0800 793 385 and we'll do everything we can to help you make your fundraising a success.
Fundraise online
Setting up and online fundraising pages through Just Giving is a great way to accept donations, track how much you’ve raised and keep your supporters updated. Plus it's super simple to set up.
To get started, head to the Givealittle website to set up an online fundraising page. Then all you need to do is add your personal details, the name of your challenge, your fundraising target and a photo and you'll be up and running!
Here are some tried and tested tips to make your fundraising page work for you:
- Personalise your page so everyone knows what you’re doing and why you’re fundraising for Sweet Louise.
- Include your event details such as the date and time and any extra activities you are doing for fun.
- Add photos and provide updates to keep your supporters engaged – and make sure you remind people how they can make a donation.
- Don’t be modest – if you’re getting close to your target, why not increase it and see if you can raise even more?
- Share your page and your updates on social media and email.
- Be sure to include the link to your fundraising page in everything you do!
- Always acknowledge and thank your supporters for their donations. If you thank your supporters on social media, you might even get a few more donations.
- Celebrate your success! Let people know through email and social media when you have completed your challenge. Remember to thank all your supporters and include a link to your fundraising page to collect any last minute donations.
Key facts: in numbers
1
Sweet Louise is the only charitable organisation in New Zealand dedicated to supporting women and men living with incurable breast cancer.
750+
Sweet Louise currently supports over 730 Kiwis with incurable breast cancer right across New Zealand.
3,000
Approximately 3,000 people a year are diagnosed with breast cancer.
30%
Almost 30% of people diagnosed with primary breast cancer will go on to develop incurable breast cancer.
3
Once diagnosed with incurable breast cancer, the average life expectancy in New Zealand is approximately three years. Whilst the cancer cannot be cured, in many cases, it is treatable. With the right care and support, people with incurable breast cancer can continue to live a positive and productive life.
59-
Over half of the women Sweet Louise supports are under the age of 59 and many of them have children under the age of 18.
200+
Each year we hold over 200 meetings across NZ so women can connect with each other for vital peer-to-peer support.
Where your money goes
$50
can help provide a freezer full of healthy, ready-made meals for a mum struggling with pain or fatigue
$75
can provide a week of meal deliveries for a whole family
$100
can provide vouchers for petrol or transport to hospital appointments
$250
can provide a special family day to create precious memories that children will treasure forever
$300
will enable women to meet with each other to share experiences and know that they are not alone
$500
can provide essentials like meal deliveries and home help for a mum going through treatment or struggling with pain or fatigue
$2,500
can provide essentials like meal deliveries, transport and home help for five women
$5,000
can fund a specialist Support Coordinator with experience in oncology and palliative care to provide one-to-one support for over a hundred women for two months.
Logos and resources
Your impact
Don’t Delay Fun
Sweet Louise Member Claire McLintock has produced a limited-edition range of t-shirts for Breast Cancer Awareness Month featuring the slogans ‘F*** Cancer’ and ‘Don’t Delay Fun’. All proceeds go directly to support Sweet Louise! Claire... Read More
Accept the diagnosis, defy the verdict!
Barbara McNaught from Auckland shares her story of hope – having been diagnosed with advanced breast cancer 20 years ago. “I’m in a good place now but I never take anything for granted. Having Sweet... Read More
Live more. Fear less!
“Being diagnosed with terminal breast cancer has made me start living my best life. I can’t control the cancer, but I can control how I respond,” says Karen Barnett from Auckland, who was diagnosed with... Read More
I can now stand up boldly
“Sweet Louise has inspired me not to allow the cancer to control my life. I want to live life to the full,” says Metua Ngamata-Rorani, a mum and grandma from Auckland. Through her job as... Read More
Fundraising inspiration!
Vote for Ellie – our local hero!
Ellie, our wonderful Sweet Louise Support Coordinator for Central Auckland, has been named a finalist in the 2026 Westfield Local Heroes! Ellie is a true ray of sunshine and, like all our incredible Support Coordinators,... Read More
Fill up for good!
You can now use your Good in the Hood token to vote for Sweet Louise at participating Z stations! 🎉 From 18 August to 14 September, every orange token counts. Simply pop your token into... Read More
Stand Strong 4 Sweet Louise 2026!
From the bottom of our hearts, thank you so much for your support on our recent Stand Strong 4 Sweet Louise Giving Day. You helped us raise an astonishing $183,000 in just 24 hours! This... Read More
Volunteering with Heart
Geraldine’s Sweet Louise Story This National Volunteer Week, we wanted to do a special shout out to Geraldine. Geraldine has been volunteering with Sweet Louise for over 18 months, supporting our community gatherings in her... Read More
Creativity and Community
Bra Art, Big Hearts: Lions Club Raises Over $1,000 for Sweet Louise A huge thank you to the wonderful Palmerston North Heartland Lions Club for their incredible support of Sweet Louise through their beautiful fundraising... Read More
Our biggest ever Walk 50K This May!
Wow! What an incredible month of May we had. This May, more than 5,000 amazing Kiwis stepped up to take part in Walk 50K This May, walking with purpose and fundraising to support people living... Read More
Walking with Purpose
Marijke’s Walk 50K Journey When Marijke first came across Sweet Louise, she was inspired by the many stories of people taking part in Walk 50K in May. Living in Mangawhai, Marijke took on the... Read More
The power of a promise
Meet Helen and Cheryl, two incredible women supported by Sweet Louise who have created something truly special: the Sweet Louise Pinky Promise. Remember linking little fingers with someone you love and saying ‘Pinky Promise’? Through... Read More















