Press Release: Pink bales make a difference for breast cancer

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FOR IMMEDIATE RELEASE – 20 February 2015
Pink bales make a difference for breast cancer.

$23,000 will go a long way in supporting women and men living with secondary breast cancer thanks to the pink bales spotted all around the country.

Agpac, crop packaging suppliers, sold all 3000 kilometres of the pink wrap to farmers across New Zealand. A portion of the sales were donated to Sweet Louise, a charity that supports women and men living with secondary breast cancer.

Sweet Louise Chief Executive Officer Fiona Hatton says the new partnership with Agpac is helping to make a crucial difference to hundreds of New Zealanders.

“A secondary breast cancer diagnosis has a devastating impact on members, their family and friends. We receive no government funding and rely 100% on donations – quite simply we could not keep going without organisations like Agpac,” Hatton says.

“We are delighted the team at Agpac chose to support Sweet Louise and we know that they appreciate our grass roots approach – being out in the community and face to face with those we are helping.”

Agpac general manager Chris Dawson says the initiative has been really popular around the country.

“The limited supply of the pink silage wrap and pink and black netwrap we had this year sold very well,” Dawson says.

“The support we have received from farmers, contractors and from rural newspapers that have picked up the story has been very gratifying.”

Hatton says the response to the pink bales from the farming community, the public and Sweet Louise members has been amazing.

“We are very grateful that Agpac came up with this idea to help Sweet Louise and we have all been humbled by how the farming community has embraced the initiative. We want to say a big thank you to the hundreds of Kiwi farmers who have shown their support and purchased pink wrap. It has been wonderful to see New Zealand dotted with pink bales.”

Notes to the editor:

Photos of cheque presentation available on request.

For more information please contact Fiona Hatton – 027 530 1955 or email [email protected]

About Sweet Louise:

The Louise Perkins Foundation launched Sweet Louise in 2006 with the single minded vision of improving the quality of life for New Zealanders living with secondary breast cancer.

Sweet Louise offers a range of services including support from our team of Support Coordinators, regular meetings to provide peer support and $500 worth of service vouchers every year that can be redeemed for a comprehensive range of services that help improve quality of life.