In the Field

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In mid-June Sweet Louise got out their pink polka dot gumboots, dusted off their overalls and greeted the green (and muddy) pastures of Fieldays in Mystery Creek, Hamilton.  

Fieldays is a national annual agricultural show and Fielday event that runs for four days. Farmers, buyers, sellers, families and rural life enthusiasts came from all over the country to take part.   

As part of the inaugural Health Hub initiative, designed to promote health and well-being to the rural community, Sweet Louise had a stand there to promote awareness of incurable breast cancer.  

To encourage people to come over to our stand and see what we do we had a few eye-catching arrangements set up. 

Firstly, we had a fantastic bra wire fence to encourage people to peg a bra and honour a loved one – to highlight that everybody is touched by breast cancer.  

Starting off braless, by the end of the four days, the fence was crammed with 100s of bras of all different colours, shapes and sizes 

We put the word out for bra donations via social and public media, and in return, had visits from women who brought in their old bras in a sign of solidarity.  

Although some mornings started off at a cool three degrees, the cold didn’t stop the crowds and over the four days we greeted thousands of faces as they poured into the Health Hub.  

It was great to reach out to and meet members of the rural community and spread some Sweet Louise awareness.  

Thank you to all those who brought in bras, pegged them up, came for a chat and showed your support! We’ve since taken the bras down and are planning on using them to create a fantastic bra chandelier … stay tuned for more!